Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV
by Sony

List Price: ~~$2,099.99~~
Our Price: $799.00
You Save: $1300.99 (62%)
Availability: Usually ships in 1-2 business days
Category: Home Theater
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Digital product summary information

Manufacturer: Sony
Brand: Sony
Edition: Electronics
Model: KDL40XBR7
Color: Black
Publisher: Sony
Studio: Sony
Music Label: Sony
Product features:

16:9 Full HD 1080p Resolution Panel (1920x1080)
Motionflow 120Hz technology delivers natural motion )
BRAVIA Engine EX fully digital video processor
Advanced Contrast Enhancer circuit (ACE)
x.v.Color technology

Accessories:

Digital camera reviews of Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Digital camera Review: 100% Satisfied
Summary: 5 Stars

After comparing a number of Sony LCD HDTVs in the 40-46" category, I decided on the 40" XBR7. My expectations for picture quality were high, and I wasn't disappointed.

The price (including delivery) was significantly lower than that offerred by any local "walk-in" retailer. The unit arrived on time and in perfect condition.

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Summary of Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV?s capabilities when you attach optional BRAVIA Link modules (sold separately).

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